Making Sure Your Game Finds an Audience: Lessons from 28 Years of Sucker Punch (Presented by Community Clubhouse)

It's never been easy to make a game that people discover, then buy, then play, then love. Every year it seems to get harder. And, like most of you, at Sucker Punch we can only keep making games if the games we make find an audience that loves them. Over our 28-year history we've developed some guidelines and models of thinking about our audience that have helped us hit that goal for the 10 games we've made.
This talk shares these ideas along with anecdotes about the circumstances that led us to discover them and how they've evolved since their inception. Having a good model of the audience for our games has played a big part in our history of successful games. I'm looking forward to sharing it.