Community is no longer a support function; it fuels growth.
As user acquisition costs rise, platform policies tighten, and player attention fragments, durable growth increasingly depends on the strength of your community. Studios that treat community as a marketing afterthought are leaving engagement, retention, and monetization on the table.
In this session, Chip and Cisco will explore how community strategy directly shapes product outcomes, business resilience, and long-term franchise value. Drawing from experience across publishing, live service, and cross- platform ecosystems, they will break down:
● The critical foundations of community design from day zero
● How community strategy impacts acquisition, retention, and lifetime value
● Why players disengage, and how to mitigate churn at the community layer
● Practical frameworks for scaling community from pre-launch through maturity
● The direct and indirect revenue impact of community-driven ecosystems
● Untapped opportunities studios are overlooking in 2026
This session moves beyond platitudes to provide strategic, actionable guidance for teams building games designed to not just survive but to thrive.
