Proving AI Can Produce Results: Helpshift's Evolution into Player Engagement (Presented by Helpshift a Keywords Studios Platform)

Tuesday, March 10, 2026 2:00 PM to 2:30 PM · 30 min. (US/Pacific)

Room 2000, West Hall

Lecture

Discovery & MarketingGame & Production Technology

Information

We know that player disengagement erodes the outcomes you value the most:
Player retention and satisfaction
LTV
VIPs and monetization
Community health and safety
In this session, we'll go deep into how you can unlock new opportunities to improve the outcomes you care about, by shifting the perspective on player support into player engagement.
Join Rakesh Mistry (Product and GTM Director, Keywords Studios) and Erik Ashby (Head of R&D, Helpshift) for a masterclass exploring the causal factors that drive player disengagement and an exclusive showcase of Care AI, the industry's first truly player-centric AI agent - including results of recent beta trials that will surprise you.

Room Capacity

129

Audience Level

All

Intended Audience

This talk targets all studio leaders, heads of player experience, player support, VIP management, and anyone in the industry who is interested in how AI can influence and improve the player experience.

Attendee Takeaway

Learn how leading studios are rethinking player support as a proactive engagement layer. You'll leave with practical frameworks for identifying disengagement earlier, applying AI responsibly within player care, and integrating support more effectively into live-ops and community strategy.

Pass Type

Festival PassGame Changer Pass

Type

Partner Session

Available on GDC Vault Later

Not Recorded